Dairy Hub is a community dairy development programme launched in various areas of Punjab, Pakistan. It is a one-herd concept consisting of 20 villages located with in 15 to 20 kilometres radius that organises and develops smallholder farmers milk production. 1st Dairy Hub was started at Kassowal (Sahiwal) in June 2009 with joint collaboration of Tetra Pak & Engro Foods Limited. Another dairy hub is started at Mian Channu (Khanewal) in August 2009 in collaboration with Nestle` Pakistan. This will be followed by another dairy hub at Kasur in collaboration with Livestock & Dairy Development Board (LDDB). The objectives of the Dairy Hub CDDP are to improve quality and quantity of raw milk, improve market access and create an efficient value chain, enhance smallholder competitiveness, improve livelihoods in subsistence agriculture, increase employment in agriculture and enhance skills in Pakistan.
Video Rating: 5 / 5
great initiative … Keep up the good work
In short-term, such initiatives seems to be an avoidable cost but in the long-term, the ROI is quite high. Every one benefits when the size and quality of “The Cake” is increased.
Haleeb, Nirala, Nurpur and Milac should also consider joining hands in such initiatives. They cannot afford avoiding this. Listne to the Farmer complaining about “other companies”..
Indeed a very interesting initiative by DeLaval. Involving farmers at root level is the key to increase milk yields and providing right kind of advice at farmer’s door step is vital for development of livestock farming’s survival.
In current economic crisis, keeping the small to medium scale farms viable and profitable should be the main focus of such initiatives.