Changes in the environment and promote consumption of soft steady growth
Article by MBTwalking
Over the past few years, food safety issues and frequent conflicts between the healthy development of dairy industry has come to the point of irreconcilable, causing the government, enterprises, consumers three comprehensive thinking. For the government, think about how to speed up milk “soft environment”, to strengthen supervision of all aspects of the dairy industry, dairy products from the fundamental solution to security problems; For businesses, how to change the mode of production, industrial upgrading, and with industrial upgrading Dairy solve security problems; For the consumer, to meet growing demand at the same time pay more attention to consumer safety, health. Dairy consumption in the adjustment phase, these factors will change the future of the new dairy consumption lay the foundation for steady growth.
Comprehensive upgrade of industrial structure, the melamine incident, the entire dairy industry, a significant change. First, the milk, the milk companies to speed up self-built layout at the same time, co-culture model of new dairy farmers into full development, at present, various types of breeding, self-built, the formation of cooperatives and other large-scale farming has accounted for the proportion of the total farming about 50%; Second, modern alternative to traditional sales channels to accelerate sales channels, supermarkets and other modern format entered the village, town and rural areas; industrial development planning, the company put forward the “green chain” to promote the dairy industry’s green, the development cycle .
Increasing consumer demand for more diversified ideas and different from the past, residents have been from the “drink milk” up to “good to drink milk, milk safe to drink” consumption stage. According to several research institutions survey, the melamine incident, China’s dairy quality and safety of residents is most concerned about the safety factor is high, good quality will win the trust of consumers. In addition, with the escalation of consumer attitudes, consumer groups diversified, the dairy will be further subdivided. This year, the dairy replacement rate is accelerating, consumer groups have been further subdivided. At present, the better prospects on the market, including liquid milk in children’s milk, milk powder and older infants and young children milk, yogurt, yogurt with characteristics, such as old yogurt. Therefore, the demand for diverse market segments and consumer groups, will be the replacement of the product development momentum.
Rural consumer market began to enlarge the past few years, the central “three rural” policy early results, rural income steadily increased, with the central stimulus to promote policies to promote consumption, rural household consumption growth is accelerating, and shortening the gap between the city.
According to the “second Five Year Plan”, the government will continue to increase rural pension, medical security system of transfer payments. As income levels increase and the rural consumer market matures, the future of rural dairy consumption will grow substantially.
Management of food safety policies with remarkable results in recent years, the government on food ingredients, safety standards and further improve relevant laws and regulations; gradually established product traceability system, infant formula milk powder production companies credit management system, food security early warning mechanism to enhance production, supervision of all aspects of circulation; qualification by the dairy industry, greatly improving trade access barriers. With the depth of the security measures implemented, the future of Chinese dairy products will dramatically improve the security environment, consumer confidence will continue to recover, the negative impact of food safety issues will be gradually reduced.
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